Terms of Service for Glancely

Last updated: June 25, 2026

These Terms of Service ("Terms") govern your access to and use of the Glancely mobile application, the glancely.app website, and related services (collectively, the "Service").

By downloading, accessing, or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Who We Are

Glancely is operated by Ess X LLC ("we", "us", or "our").

Contact: [email protected]

2. Eligibility

To use Glancely, you must:

• Be at least 16 years old (or the age of digital consent in your country), and
• Have the legal capacity to agree to these Terms; or
• Use the app with permission and supervision of a parent or legal guardian who accepts these Terms on your behalf.

By using the Service, you represent that you meet these requirements.

3. Description of the Service

Glancely provides tools to:

• Upload or capture your Personal Photos,
• Upload a Custom Reference to show a target hairstyle or color,
• Use Glancely Analysis to recommend and match hairstyles, cuts, and colors that may suit you,
• Use Hairstyle Try-On to preview a selected hairstyle, cut, or color on your Personal Photos,
• Save and manage Generated Results on your device,
• Optionally subscribe for premium features (e.g., more Hairstyle Try-On uses, more styles).

The Service is for informational and entertainment purposes only and does not constitute professional hair, beauty, or medical advice. Always consult a professional stylist or colorist before making permanent changes.

4. Accounts

Some features may require an account (e.g., syncing purchases, storing profile data).

• You are responsible for maintaining the confidentiality of your login credentials.
• You are responsible for all activities under your account.
• You must notify us promptly if you suspect unauthorized access.
• We may suspend or terminate your account if we reasonably believe you have violated these Terms.

5. Subscriptions & Purchases

5.1 In-App Purchases

Glancely offers in-app purchases and subscriptions through the Apple App Store (and potentially other platforms in the future).

Prices, trial periods, and subscription options are shown in the app and in the store listing.

5.2 Billing & Renewal

• Subscriptions are billed via the App Store and auto-renew until cancelled.
• You can manage or cancel your subscription in your Apple ID account settings.
• If you do not cancel at least 24 hours before the end of the current billing period, your subscription may renew automatically under the same terms.

5.3 Trials

• We may offer free or discounted trial periods.
• After the trial ends, your subscription may automatically convert to a paid plan unless you cancel in accordance with App Store rules.

5.4 Refunds

• Purchases and subscriptions are processed by Apple, not directly by us.
• Any refund requests must be made through the App Store and are subject to Apple's policies.
• Where required by applicable law, you may have additional cancellation or refund rights.

6. User Content

6.1 Definition and Treatment as Sensitive Data

"User Content" means the inputs you provide to Glancely's AI features: photos you capture or upload of yourself for Glancely Analysis and/or Hairstyle Try-On ("Personal Photos"), any photo or image you upload to show a target hairstyle or color ("Custom Reference"), and the style preferences you select during onboarding or settings ("Style Preferences"). Personal Photos may contain your face.

"Glancely Analysis" means the feature that uses your User Content to recommend and match hairstyles, cuts, and colors that may suit you. "Hairstyle Try-On" means the feature that uses your User Content to preview a selected hairstyle, cut, or color on your Personal Photos.

"Generated Results" means the outputs Glancely's AI creates from your User Content — namely your Glancely Analysis and your Hairstyle Try-On images, including any saved versions of those results.

User Content is treated as sensitive personal data. We implement the highest privacy protections for your User Content.

6.2 Your Rights and Ownership

• You retain all rights to your User Content. We do not claim ownership of your Personal Photos.
• You own the Generated Results created from your Personal Photos. We claim no ownership of your Generated Results or of your likeness. Because Generated Results are AI-generated, we make no representation that they are unique or eligible for intellectual property protection.
• You control what happens to your User Content.
• By uploading User Content, including a Custom Reference, you represent and warrant that you own it or have all necessary rights, consents, and permissions to use it with the Service. You are solely responsible for any Custom Reference you upload, including any photo of another identifiable person or public figure, and for any intellectual property, privacy, or publicity rights associated with it.
• You can delete saved Generated Results from the app at any time.
• Uninstalling the app permanently deletes all locally stored User Content and Generated Results.

6.3 Limited Processing License

To operate the Service, you grant us a limited, non-exclusive, temporary, royalty-free license to:

• Process your User Content transiently (in memory during active processing only),
• Send your User Content to our AI service provider (OpenRouter, and the underlying AI models it routes to) to generate Generated Results,
• Create Generated Results for Glancely Analysis and Hairstyle Try-On based on your User Content,
• Display the results back to you inside the app.

This license is strictly limited:

• Purpose: Solely for providing the requested Generated Results - no other purpose
• Duration: Only during active processing (typically seconds), then immediately terminated
• Storage: We do NOT store your User Content or your Generated Results on our backend servers — Generated Results are saved only on your device
• Revocable: The license terminates immediately after processing is complete

6.4 Local Storage on Your Device

User Content, including Personal Photos, Custom References, and Style Preferences, and Generated Results are stored exclusively on your device:

• Stored using secure, private local storage (SwiftData and CoreData)
• Encrypted by iOS and accessible only by you
• We do NOT have access to User Content stored on your device
• We do NOT store Personal Photos, Custom References, or Style Preferences on Firebase or our backend servers
• May be backed up to your personal iCloud if you enable iCloud backup (subject to Apple's privacy policy)

6.5 What We Do NOT Do With Your User Content

We explicitly do NOT:

• Store User Content on our backend servers (processed transiently only)
• Use your User Content to train AI models (ours or third-party)
• Build biometric templates or facial recognition databases
• Create permanent archives or databases of User Content
• Sell, rent, or monetize your User Content
• Share your User Content with advertisers or marketers
• Use your User Content for any purpose other than generating your requested Generated Results

6.6 Third-Party AI Providers

We use OpenRouter to process User Content only as needed to provide the requested Generated Results. See Section 8.1 and our Privacy Policy for detailed information about third-party AI processing: https://glancely.app/privacy

7. Prohibited Uses

You agree not to use the Service to:

• Violate any law or regulation,
• Infringe the rights of others, including copyrights, privacy, or publicity rights,
• Upload or generate content that is:
  • Illegal, hateful, harassing, or abusive,
  • Sexually explicit, pornographic, or exploitative,
  • Involving minors,
  • Discriminatory or inciting violence,
• Attempt to reverse engineer, decompile, or otherwise derive the source code of the app or its models,
• Interfere with or disrupt the Service or related systems,
• Use automated systems to excessively request or abuse the Service (e.g. bots, scripts).

We may suspend or terminate access to the Service, or remove content, if we reasonably believe you have violated these Terms or are using the Service in a harmful or abusive way.

8. Third-Party Services

Glancely integrates with third-party services. By using the Service, you acknowledge and agree to their respective terms and privacy policies.

8.1 AI Service Provider (Processes User Content)

The following AI provider processes your User Content to generate your Generated Results:

• OpenRouter – AI routing service that routes our requests to the underlying AI models we use | Privacy Policy | Terms of Service

We configure OpenRouter to disable prompt and response logging for our account and to route Glancely requests only to model providers that support our data-retention and training opt-out requirements. See our Privacy Policy for details.

8.2 Other Service Providers (Do Not Receive User Content)

The following services support app functionality but do NOT receive your User Content, including Personal Photos, Custom References, or Style Preferences:

• Apple App Store – distribution and billing | Privacy Policy
• Firebase (Google) – authentication and database | Privacy Policy
• Mixpanel – product analytics | Privacy Statement | GDPR and Privacy Rights
• RevenueCat – subscription and purchase validation | Privacy Policy

Important: While we carefully select providers based on their privacy commitments, each service operates under its own terms and privacy policy. We encourage you to review the linked policies above.

8.3 Apple App Store

If you download Glancely from the Apple App Store, these Terms are between you and Ess X LLC only, not Apple, and Ess X LLC (not Apple) is solely responsible for the App and its content. Your use of the App is also subject to Apple's standard Licensed Application End User License Agreement; if these Terms conflict with that agreement, that agreement governs to the extent of the conflict. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

9. Intellectual Property

The Service, including:

• App design and layout,
• Branding, logo, and name ("Glancely"),
• Underlying software, models, and catalog metadata,

is owned by Ess X LLC or its licensors and is protected by copyright and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable license to use the app on devices you own or control, strictly in accordance with these Terms and the App Store rules.

You may not copy, modify, distribute, sell, or lease any part of the Service except as allowed by law or with our written permission.

10. Disclaimers

The Service is provided on an "AS IS" and "AS AVAILABLE" basis.

To the fullest extent permitted by law, we disclaim all warranties, express or implied, including:

• Fitness for a particular purpose,
• Non-infringement,
• Accuracy or reliability of Generated Results.

We do not guarantee that:

• The Service will be uninterrupted, secure, or error-free,
• The Generated Results will perfectly match real-life results.

Use the Service as a visual aid, not as a guarantee of outcome.

11. Limitation of Liability

To the fullest extent permitted by law:

• We are not liable for any indirect, incidental, special, consequential, or punitive damages, or
• Any loss of profits, data, reputation, or other intangible losses,

arising out of or in connection with your use of (or inability to use) the Service.

Our total liability for any claims relating to the Service will not exceed the amount you paid to us (if any) for the Service in the 12 months before the claim arose, or the minimum amount permitted by law if greater.

Some jurisdictions do not allow limitations of liability; in those cases, these limits apply only to the extent permitted.

12. Indemnification

You agree to indemnify and hold harmless Ess X LLC, its directors, employees, and partners from and against any claims, damages, losses, liabilities, and expenses (including legal fees) arising out of:

• Your use of the Service,
• Your User Content, including any Custom Reference and any third-party intellectual property, privacy, or publicity rights associated with it,
• Your violation of these Terms or applicable laws.

This indemnification obligation survives termination of these Terms.

13. Changes to the Service and Terms

We may:

• Update or modify the Service (including adding or removing features),
• Change pricing or subscription offerings,
• Update these Terms.

If changes are material, we will notify you within the Service.

Your continued use of the Service after changes become effective means you accept the updated Terms.

14. Termination

We may suspend or terminate your access to the Service, with or without notice, if:

• You violate these Terms,
• We discontinue the Service,
• We are required to do so by law.

You may stop using the Service at any time by uninstalling the app and cancelling your subscriptions.

Upon termination, sections that should reasonably survive (e.g. intellectual property, disclaimers, limitations of liability, and indemnification) will continue to apply.

15. Governing Law & Disputes

These Terms are governed by the laws of the State of Wyoming, USA, without regard to its conflict of law principles.

Any disputes arising out of or in connection with these Terms or the Service will be resolved exclusively in the state or federal courts located in Wyoming, and you consent to the personal jurisdiction and venue of those courts, unless applicable law requires otherwise.

15.1 Severability

If any provision of these Terms is held invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

16. Contact

If you have questions about these Terms, please contact us:

Email: [email protected]
Subject line: "Glancely – Terms of Service"