Privacy Policy for Glancely

Last updated: November 12, 2025

Glancely ("Glancely", "we", "us", or "our") provides a mobile application that lets you preview hairstyles and hair colors using AI (the "App" or "Service").

We care a lot about privacy and face data. This Privacy Policy explains what we (and our partners) collect, how we use it, and what choices you have.

By using Glancely, you agree to this Privacy Policy.

1. What We Do (and Don't) Collect

1.1 User Content: Photos and Facial Data (Sensitive Data)

Definition: "User Content" refers to any photos, images, or visual content you upload or capture through Glancely. This includes photos containing your face and is treated as sensitive personal data subject to the highest privacy protections.

We do NOT store your User Content (photos) on our backend servers. All User Content is processed transiently and stored only on your device.

Facial Analysis for Style Recommendations

When you first use Glancely, you may choose to upload a photo for facial analysis to receive personalized hairstyle recommendations based on your face shape.

How it works:

Hairstyle Try-On Features

When you try on a specific hairstyle or request AI-generated suggestions:

How it works:

Local Storage on Your Device

If you choose to save a hairstyle result:

Complete Data Deletion

You can delete ALL your data at any time by simply uninstalling the Glancely app from your device. Because all User Content and facial analysis data is stored locally using SwiftData/CoreData, deleting the app removes all associated data permanently. There is no backend data to delete.

What We Do NOT Do

We do not:

In summary: Your User Content is treated as sensitive personal data. Photos are processed transiently for the sole purpose of generating your requested transformation, then immediately deleted from our systems. All persistent storage is local on your device under your control.

2. Information You Provide

2.1 Account and Authentication Data

If you sign in (e.g. via Firebase Authentication):

This data is stored via Firebase (Google) and used to:

Firebase encrypts data in transit and at rest and is certified under standards such as ISO 27001 and SOC 2. View Firebase Privacy Policy

2.2 Subscription & Purchase Data

We use the App Store's in-app purchase system and a third-party subscription infrastructure provider (such as RevenueCat) to manage subscriptions.

From these providers we receive:

Payments are handled by Apple directly; we never see your full card number. RevenueCat processes subscription data as our processor. View RevenueCat Privacy Policy

2.3 Onboarding Answers & Hair Profile

During onboarding and later settings, you may answer questions such as:

We use these answers to:

We do not sell or share these answers with advertisers.

2.4 Support & Communication

If you email us or contact support, we'll process:

This is used only to respond and keep a record of support.

3. Automatic Data We Collect (Anonymized Analytics)

To understand how the app is used and to keep it running, we may collect anonymized and aggregated usage data. This data does NOT include your User Content (photos) or any personally identifiable information.

Analytics data collected (anonymized):

Important: Analytics data is anonymized and aggregated. We cannot identify individual users from this data. Analytics providers do NOT receive your User Content (photos), facial data, or any sensitive personal information.

We may use providers like Firebase Analytics or other analytics tools to collect aggregated, non-sensitive usage events. Firebase encrypts data in transit and at rest and is certified under major privacy standards.

What we do NOT collect:

4. AI Processing via Third-Party Providers

We use third-party AI service providers to generate hairstyle transformations. These providers process your User Content transiently and do not use it to train AI models.

4.1 What We Send to AI Providers

When you request a hairstyle or color try-on, we send:

Processing is transient only: Your photo exists in the AI provider's systems only during active processing (typically seconds), then is immediately deleted.

4.2 AI Service Providers We Use

We use the following AI service providers:

OpenRouter (AI routing service):

OpenRouter routes requests to these AI model providers:

OpenAI:

Google (Gemini):

Anthropic (Claude):

4.3 Our Commitment to Your Privacy

Important: We do not use your User Content to train AI models.

Your User Content and account information are used solely to provide you with the Services.

According to the stated policies of our AI service providers (OpenAI, OpenRouter, Google Gemini, and Anthropic), they do not train on user data processed through their APIs. We explicitly configure our integrations to opt out of any data training or retention wherever such options are available.

While we select providers based on their privacy commitments and configure our integrations for maximum privacy, each provider operates under its own privacy policy and terms of service. We encourage you to review the linked privacy policies above for complete details.

5. How We Use Your Information

5.1 How We Use Your User Content (Photos)

User Content is used for ONE PURPOSE ONLY: to generate the hairstyle transformation you request.

Specifically:

We do NOT use your User Content for:

5.2 How We Use Other Information

We use non-photo information (account data, usage analytics, preferences) to:

Provide core functionality:

Improve the product:

Communicate with you:

We do not sell your personal data, User Content, facial analysis data, or hair profile to third parties.

6. Legal Bases (EEA/UK users)

If you are in the EU/EEA or UK, we process your data under one or more of the following legal bases:

You can withdraw consent at any time (for example, by disabling certain analytics or uninstalling the app).

7. Data Retention

Backend Server Retention

On our backend servers, we retain:

User Content (Photos and Facial Data) Retention

We do NOT retain your User Content on our backend servers.

User Content retention policy:

Complete Data Deletion

You have complete control over your data:

8. Data Sharing

8.1 User Content (Photos) Sharing

Your User Content (photos and facial data) is shared ONLY with AI service providers for transient processing:

Your User Content is NOT shared with:

8.2 Other Information Sharing

We share non-photo information (account data, usage analytics, preferences) with:

We do not share your User Content (photos), personal information, or facial analysis data with advertisers, data brokers, or third-party marketers.

9. Children's Privacy

Glancely is not intended for children under 13 and we do not knowingly collect personal data from children under 13.

If you believe a child has provided us personal data, please contact us and we will delete it.

10. Your Rights

Depending on your location, you may have rights such as:

To exercise these rights, contact us at the email below.

We may need to verify your identity before fulfilling your request and may keep limited information as required by law.

If you are in the EU/EEA/UK, you also have the right to lodge a complaint with your local data protection authority.

11. Security

We use reasonable technical and organizational measures to protect your data, including:

No method of transmission or storage is 100% secure, but we work to keep your data as safe as reasonably possible.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

If changes are material, we will notify you in the app or on our website. The "Last updated" date at the top will always show the current version.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]
Subject line: "Glancely – Privacy"